The moussem in Morocco: where the sacred and the secular meet
Among the many things you can do to discover the true essence of Morocco, seeking out the many age-old festivals celebrated throughout the year is one of the most authentic. In the beating heart of Morocco, among the dunes of the Sahara, the Atlas Mountains and villages hidden in oases, moussems are a crossroads of […]
The Amazigh: Morocco’s ancient identity
In the silence of remote valleys and the rhythm of Morocco’s traditional music lives a proud people, rooted in the land and guardians of an ancient culture. They are the Amazigh, also known as Berbers, who lived in Morocco long before the arrival of Islam and the Arab dynasties. Spread from the Rif mountains to […]
Morocco as a wellness and detox destination
One of the many sides of Morocco I love showing travelers on my tours is the more intimate one, best able to offer today’s travelers a real break from the rush. We live in an age where there’s more and more talk about well-being, about the need to slow down and detox from routines overloaded […]
The University of al-Qarawiyyin in Fez: the intellectual face of Morocco
Walking through the narrow, bustling alleys of the Fez medina, you’ll feel as if you’re crossing the centuries. With its ochre walls, carved wooden doors and workshops facing one another, Fez is home to one of the most extraordinary institutions in the Islamic world and beyond: the University of al-Qarawiyyin, the second historic reason the […]
Tiznit guide: visiting the city of silver in southern Morocco
Still little known but with a history that made it famous, the city of Tiznit, in Morocco’s Souss-Massa region, about 90 kilometers (56 miles) south of Agadir, is one of the destinations that has been trending in recent years. Tiznit is called the city of silver because local artisans made beautiful silver jewelry and objects […]
How Marrakech is changing: a city between modernity and tradition
My regular readers know by now that Marrakech has always been considered the beating heart of Morocco. The Red City is full of vibrant colors, wrapped in the voices of the souk echoing through the narrow alleys of the medina, heady with the intense scents of spices and cedarwood that fill the air from early […]
Morocco on film: Ouarzazate and the Hollywood studios in the desert
In early 2025, Oscar-winning director Christopher Nolan chose Morocco to shoot some scenes of his latest film, an adaptation of Homer’s epic poem The Odyssey. The film was scheduled to hit theaters in July 2026, with big-screen stars like Anne Hathaway, Robert Pattinson, Tom Holland, Zendaya, Lupita Nyong’o and Charlize Theron. Anyone visiting Ouarzazate, or […]
Not just Marrakech: alternative airports for flying to Morocco
We weren’t even halfway through the year and it was already clear that in 2025 Morocco had broken every record for tourist arrivals, with Marrakech confirmed as the favorite destination of millions of travelers from all over the world. I know you’re not surprised, especially those of you lucky enough to have visited Marrakech while […]
Surfing in Morocco: a journey through the Atlantic waves
For years Morocco has been one of the favorite destinations for surfers from all over the world. A quick online search told me there are more than 35 million surfers worldwide, and North Africa, especially Morocco’s Atlantic coast, has become a much sought-after spot for anyone looking for good waves, even better when they come […]
Glamping in the Moroccan desert: sleeping under the stars in luxury
Luxury adventures are increasingly popular in the travel world. And Morocco, one of the most fascinating destinations in North Africa, attracting millions of tourists every year, couldn’t escape the trend. Alongside culture, good food, tradition, the desert and breathtaking landscapes, an experience called desert glamping is gaining ground in Morocco. It’s a form of glamorous […]